Kite Communications is a consumer and challenger brand communications agency specialising in PR, digital marketing and brand activations. We develop creative campaigns that capture attention, spark conversations and build real commercial value for our clients. We are different by design, with a belief in big agency thinking within a boutique agency culture.
We create brand loyalty, generate awareness, alter perceptions and encourage behaviour change by engaging with consumers in meaningful ways.
We develop and implement innovative strategies tailored to our clients’ overall business objectives. We are prolific at generating compelling stories for media and influencers that take on a live of their own.
We cast a social media lens over everything we do. Our team is comprised of specialist social media strategists, content creators and community managers who connect brands with consumers online.
We create and share innovative digital avenues for brands to engage with their audience online – this includes apps, podcasts, content, microsites and brochures.
Content is key for storytelling across all of our clients. We have the capability to produce video, stills, illustrations and GIFs to engage consumers on digital, social as well as offline channels.
We introduce brands to relevant influencers to create meaningful connections and build credible, third party endorsement.
Engaging consumers directly can be an effective way to bring a brand to life. We thrive on delivering impactful events and experiential activities that generate conversations online through social media and word of mouth.
Our parent company, Sefiani Communications Group, includes senior specialists in crisis communications and issues preparedness. When you work with Kite you have access to these skills – so you can sleep easy knowing your brand is protected.
Brand-funded and in-program content are two ways in which we can tell your brand story to your target audience. Brand-funded content can range from long-form branded content for TV to bite size pieces for social media.
Cross-platform solutions mean we can amplify one piece of content across multiple channels via video, native advertising, apps or podcasts (for instance!).
We provide creative solutions to media sponsorships by focussing on a combination of integration and paid media. We create buzz around sponsorships to get people talking about your brand.
Kite Create offers a full range of media solutions including marketing, media strategy, channel planning, implementation planning, media buying, campaign optimisation, reporting.
As founding principal of Sefiani Communications Group, comprising corporate agency Sefiani and consumer agency Kite, Robyn manages the firm, leads business and professional development and provides strategic and high-stakes communication counsel to clients. With a public relations career spanning over 30 years, Robyn is a specialist in communication strategy, corporate reputation and brand management, issues and crisis management and has advised some of the world’s leading companies. She leads Sefiani Communications Group’s specialist crisis communications team.
Sefiani Communications Group was named a finalist as 2017 Australasian Consultancy of the Year in the Asia-Pacific SABRE Awards. In 2016 Kite Communications won Boutique Agency of the Year in the CommsCon Awards.
Lori is the General Manager of the Kite team, also working across Sefiani, to create and drive integrated communication campaigns across owned, earned and paid media. A senior communications consultant, Lori has more than 15 years’ experience writing and delivering strategic, insight-led PR campaigns. Her experience spans a diverse range of areas and she has worked with global and national brands in industries including lifestyle, technology, travel, sport, FMCG, media and entertainment. With a passion for creative campaigns that tap into consumer trends and think audience-first, she thrives on projects that drive real business results. Her career to date has also seen her develop experience across numerous complimentary disciplines, including journalism, sponsorship and business management.