About Time for Tourism Northern Territory

This week, we helped Tourism Northern Territory launch a new integrated campaign, ‘About Time’, calling on Aussies to consider their own time on earth, leaving them with a sense of urgency to plan their holiday to the NT before it’s too late.
We conducted research into the perceptions of time by asking Aussies to recall the timing of nationally iconic events to test if time was flashing faster than they imagine it was.
Mate of the Territory, Lisa Wilkinson presented the findings at an exclusive cocktail event in Sydney, where the new brand direction was unveiled to media, bloggers and industry stakeholders.