09 Feb Australia for UNHCR launches ‘I will’ campaign
Australia for UNHCR have launched a PR campaign titled ‘I will’ with Kite as its leading agency and featuring Sex and the City star Kristin Davis as ambassador.
‘I will’ is a pledge for Australians to support refugee women and children in crisis zones, whether it be through donations, fundraising, volunteering or even just sparking up a conversation with someone to help raise awareness, and will incorporate PR, influencer engagement, social media, lobbying and corporate partnerships.
The campaign will launch with a high profile, ticketed event in February at the Ivy Ballroom where Sex and the City star Kristin Davis will be guest speaking. CEOs and senior leaders are encouraged to purchase tickets to the event, which will be held on February 12, and look at ways in which they can support Australia for UNHCR in their organisations.