News

Nike
Brand standing: Brands taking a stand on their values

History tells us that brands want to please consumers to maintain popularity and increase sales, so anything that could spark controversy should be avoided. But Nike's newest campaign was created to intentionally take a stand. Is this new age of 'woke' brand values?...

Celeste Barber
Post-body mindset: The rise of more than perfect influencers

Many influencers are shifting their social media strategy to reflect their audience's values. We are seeing fewer profiles of perfectly polished bikini bodies, and an increasing amount of content featuring real bodies, in all their glory. This shift in focus has seen brands (in particular...

Call out culture
Call-out culture: Consumers challenging brands and their values

Never before have consumers had more power to be heard. Customers are now demanding brands adhere to their own values or else they'll find another brand which does. Business is becoming more personal than ever before and consumers won't hesitate to challenge brands publicly to adhere to...

Slider1_Sept2017
We’re on the lookout for a PR superstar

We are on the hunt for a killer Account Coordinator who will sit across both Kite and our sister agency Sefiani. If you’re looking for a dynamic introduction to the worlds of corporate and consumer PR, and the chance to gain hands-on experience in a...

header image3
Kite Trends Report – July 2018

In this Kite Trends Report, we’re stepping into the future – there's no denying the consumer's obsession with what's ahead, and we've put together four key trends that have us talking....

Robyn & Justin
Kite announces leadership change

Kite Communications is pleased to announce that agency founder Robyn Sefiani has moved into the new role of Executive Chair and Senior Reputation Counsel and...

Volt Bank
Kite adds new client to roster with volt bank

Consumer and challenger brand agency Kite Communications has been appointed as the consumer PR agency for volt bank, Australia’s first digital bank, following a competitive pitch...

Matt Hayden
Our Top Seven of 2017

To mark the year end, the Kite Communications team took a look at the campaigns that had us talking over the last 12 months – here’s our pick of the top seven for 2017...