As the Premier aims to improve children's eating habits and health, the NSW Government has announced an additional $8 million over 4 years which will allow Foodbank to assist an additional 500 schools with their School Breakfast 4 Health program....
In an exciting time for Kite Communications, the consumer and digital agency at Sefiani Communications Group, the agency welcomes three new senior hires and a personal finance client....
History tells us that brands want to please consumers to maintain popularity and increase sales, so anything that could spark controversy should be avoided. But Nike's newest campaign was created to intentionally take a stand. Is this new age of 'woke' brand values?...
Many influencers are shifting their social media strategy to reflect their audience's values. We are seeing fewer profiles of perfectly polished bikini bodies, and an increasing amount of content featuring real bodies, in all their glory. This shift in focus has seen brands (in particular...
Never before have consumers had more power to be heard. Customers are now demanding brands adhere to their own values or else they'll find another brand which does. Business is becoming more personal than ever before and consumers won't hesitate to challenge brands publicly to adhere to...
In this Kite Trends Report, we’re stepping into the future – there's no denying the consumer's obsession with what's ahead, and we've put together four key trends that have us talking....
Welcome to the latest Kite Trends Report. In this edition, we look at how connectivity is continuing to evolve consumer behaviour, the popularity of live streaming, fashion converging with technology and the rise of shoppable content. ...
Welcome to the third Kite Trends Report. In this issue we look at how VR is evolving, the impact the shared economy is having on the travel and event sectors, and how a pub in regional Victoria made international headlines. ...