25 May Kite adds new client to roster with volt bank
Consumer and challenger brand agency Kite Communications has been appointed as the consumer PR agency for volt bank, Australia’s first digital bank, following a competitive pitch.
With a commitment to challenging the way banking is done, volt bank is the first business to receive a restricted banking licence, which follows changes in government policy to improve competition in banking. Volt bank will be a digital bank that aims to support Australians on their financial journeys in a new way. Whether switching from an incumbent provider, receiving real-time insights on spending habits or finding a competitive home loan, every experience will be mobile led and customer focused.
Kite Communications will work with volt bank on earned media across consumer and fintech, as well as social media and content strategy, along with influencer relations.
Commenting on the appointment, Lilla Kelemen, Head of Brand and Marketing at volt bank, said, “We are building a different way of banking that puts customers back in charge of their money. Our mission is to have the world’s happiest consumers and a bank that Australians can be proud of. From the very first meeting, it was clear that the Kite team understood us, and what we are looking to achieve. They demonstrated clear insight led thinking based on a deep understanding of customer trends and the market in general. We are looking forward to partnering with them to communicate the story of a better and simpler way to look after your money.”
Kite General Manager, Lori Susko said of the appointment: “We are delighted to be working with volt bank and we truly believe in what they are trying to do for Australian banking customers. Their technology, outlook and operating model have the potential to fundamentally change how Australians think about money, and we look forward to working closely with volt bank to communicate their value to Australians.”
The win for Kite comes after the agency recently won work with Sydney Football Club and real estate start-up Sellable.
To find out how volt works, visit www.voltbank.com.au