News

Kite Communications this year has decided to forgo the usual gifts for our clients, of champagne and Christmas hampers, to support #buyfromthebush...

In an exciting move, Sefiani Communications Group is pleased to announce the appointment of Nicole Thurston as Creative Director, a newly created role at the agency which includes corporate and financial firm Sefiani and consumer and digital agency Kite....

History tells us that brands want to please consumers to maintain popularity and increase sales, so anything that could spark controversy should be avoided. But Nike's newest campaign was created to intentionally take a stand. Is this new age of 'woke' brand values?...

Many influencers are shifting their social media strategy to reflect their audience's values. We are seeing fewer profiles of perfectly polished bikini bodies, and an increasing amount of content featuring real bodies, in all their glory. This shift in focus has seen brands (in particular...

Never before have consumers had more power to be heard. Customers are now demanding brands adhere to their own values or else they'll find another brand which does. Business is becoming more personal than ever before and consumers won't hesitate to challenge brands publicly to adhere to...