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24 Jun KITE TRENDS REPORT – ISSUE 03

GOOGLE’S VR PAINTING

Google has entered the VR fray, releasing a Tilt Brush App that enables 3D painting with virtual reality.

SNAPCHAT SPONSORED LENSES

It was only a matter of time before Snapchat offered brands the opportunity to pay for engagement. Australian organisations can now sponsor branded filter lenses that allow consumers to share branded content. Snapchat says the change will allow consumers to connect with a brand in a genuinely creative way.

THE SHARING ECONOMY CONTINUES TO GROW

The sharing economy sector continues to grow with new entrants carving out niches. One new player, Youcamp, has been described as ‘the AirBNB for campers’.  Youcamp allows landowners to connect with people who want to camp or park a caravan on their land. We’ve also seen the launch of Splacer, a share-economy platform for event spaces.

FACEBOOK LAUNCHES GROUP CALLING

Facebook Messenger recently launched Group Calling – a free service to compete with the likes of Whatsapp and Skype. Facebook Messenger users can tap Facebook’s Phone icon, select which friends they’d like to be included, and send a Messenger call to all selections simultaneously.

AUSSIE PUB CROWDFUNDS RENOVATION

The Tatura Hotel in regional Victoria has invited the public to contribute funds to their renovation in return for having the pub, or parts of it, named after them.  The greater the contribution, the greater the honour – everything from the Chicken Parma to the pool cues now bears the name of those generous enough to contribute to the refurb! The campaign made national and international headlines, including The Times, Mirror and The Daily Mail in the UK.

READY FOR RIO

With the Rio Olympics fast approaching, we’re looking forward to seeing how brands leverage their sponsorships globally. Interestingly, many global companies such as Under Armour and PepsiCo have applied to the US Olympic Committee seeking a waiver that will enable them to compete with the official sponsors. Stay tuned…