Kite welcomes new General Manager

Sefiani Communications Group is delighted to announce the appointment of Lori Susko as General Manager of Kite Communications, the group’s consumer and challenger brand agency. Since its inception three years ago, Kite has developed a strong reputation in big agency thinking with a boutique agency culture and, in 2016, was recognised as the CommsCon Boutique PR Agency of the Year.

In her role as Kite GM, Lori will be creating and driving integrated communication campaigns for clients, tapping into consumer trends across social, digital, traditional and paid media.

Lori will also be taking on the newly created position of Director of Integration across Sefiani Communications Group, where she will be working with both Kite and sister agency Sefiani to provide strategic direction to clients looking to tap into new, innovative, fully integrated services.

“We are delighted to welcome Lori, who is a talented communications strategist with plenty of creative flair and entrepreneurial drive,” says Robyn Sefiani, Managing Director.

Lori Susko said, “The Sefiani and Kite teams are already doing fantastic work, and I’m looking forward to bringing some of my ideas to the table with our current clients and hopefully some new partners as well.

“I’m passionate about consumer communications and, alongside the talented consultants within the Sefiani Group, I can’t wait to see what the future holds.”

Prior to joining Kite, Lori was Group Account Director at Map and Page, and was Head of Communications at Klick Communications, where she was responsible for new business development, human resource management, and managing key client relationships.

To get in touch with Lori, please contact