Kite wins at PRIA NSW Golden Target Awards

The Public Relations Institute of Australia (PRIA) held the NSW 2017 Golden Target Awards ceremony at Doltone House Hyde Park last night for an evening celebrating excellence in public relations.

Kite Communications won the award for best Integrated Marketing and Communication Campaign for their work on Season 2 of Tourism NT’s Million Dollar Fish campaign, where one iconic NT barramundi tagged with $1 million and 100 tagged with $10,000 were released into Top End waters for “fishos” to try their luck at catching.

To breathe new life into the second year of the fishing competition, Kite created an over-arching platform “Better Luck in The NT” built on the behavioural insights that Aussies love both supporting the underdog and their reality tv. Keeping in line with the Northern Territory’s tongue-in-cheek spirit, Kite invited people who famously came runner-up (in reality TV shows or sporting events) to have better luck in The NT by fishing for prize-winning barramundi.

Lori Susko, General Manager of Kite Communications said: “Taking home this award is a testament to the hard work and creativity of the Kite team, who loved working on this campaign. It also recognises our investment into integrated communication campaigns that tap into consumer trends across owned, earned and paid media – we are really honoured by the win”.

Kite’s sister agency, corporate firm Sefiani, won three awards for best Crisis Management, Issues Management and Pro Bono Campaign and four high  commendations for Advocacy and Public Affairs, Major Campaign, and Future Leader under 25.

Sefiani Communications Group was Highly Commended in the Medium-sized Consultancy of the Year award, recognising the agency’s overall achievements.

Winning these awards at the state level qualifies Kite and Sefiani for the National PRIA Golden Target Awards, to be held at a Gala Dinner on 9 November at the Sydney Opera House.