10 Nov Kite wins National Integrated Campaign of the Year at PRIA Golden Target Awards 2017
Kite Communications won the national trophy for the most hotly-contested category of the evening – Integrated Marketing and Communication Campaign – at last night’s Public Relations Institute of Australia (PRIA) Golden Target Awards 2017 held at the Sydney Opera House.
The award win recognised Kite’s strategic and seamless use of multiple marketing and communication channels for Tourism NT’s Million Dollar Fish: Season 2 campaign which saw travel boosted by 15% to the Top End in the wet season. The campaign was also highly commended for Best Measurement and Evaluation.
Kite’s sister corporate agency Sefiani Communications was also the most-awarded agency on the night, winning the prestigious National Campaign of the Year, as well as the Crisis Management, Issues Management and Pro Bono categories.
Sefiani Communications Group was also highly commended in four categories: Medium Consultancy of the Year, Future Leader (Shane Allison), Advocacy & Public Affairs and B2B.
Lori Susko, General Manager of Kite and Director of Integration said: “We are delighted to be nationally recognised by our peers for our strategic multi-channel thinking and work. As a communications agency, we know the enormous value of taking a holistic approach – one that creatively and seamlessly integrates both PR and marketing – to hit home runs for our clients.
“Kite’s integrated approach means PR will continue to live at the heart of our campaigns, helping us tell stories that matter, while our marketing know-how informs strategies to boost our campaigns’ reach for our clients.”
Photo L-R: Robyn Sefiani and Aiza Rusli