CHALLENGE: WorldRemit is the world’s largest online money transfer business and Australia is its second largest ‘send’ market. The company is also a fintech disruptor of traditional money remitters like Western Union. Sefiani’s brief was to launch WorldRemit in Australia / NZ and drive awareness and usage while also ensuring strong engagement with key diaspora communities to increase brand awareness.
STRATEGY: Our two-pronged approach:
Corporate: At launch, we arranged interviews for the global founder. We identify and leverage key issues on business, tech and finance in the media agenda, offering WorldRemit’s unique story and corporate insights to top-tier journalists.
Consumer: We develop and execute PR campaigns around compelling issues in diaspora communities, and partner with these communities on grassroots activations and events.
IMPACT: Significant media coverage achieved at launch, led by major profile story by Glenda Korporaal in the Australian, followed by other national media.
Our outreach to diaspora communities has led to community leader advocacy for WorldRemit.
Within six months of launch, WorldRemit saw Australia become its highest-revenue market globally, with the client crediting Sefiani’s PR activity as the key driver.