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Peregrine Media Launch

CHALLENGE: Launching their new custom tours and cruises to the 50+ market, Peregrine tasked Kite with engaging travel and lifestyle media to create hype around the launch and stand out from a sea of tour and cruise operators.

STRATEGY:Launching their new custom tours and cruises to the 50+ market, Peregrine tasked Kite with engaging travel and lifestyle media to create hype around the launch and stand out from a sea of tour and cruise operators.

IMPACT: Thirteen media attended the event, from key titles such as Escape, Fairfax Traveller, International Traveller, YOURS,  WYZA, Woman’s Day, news.com.au, Mindfood, Travel Talk and Travel Weekly to name a few. In addition to editorial opportunities, a speaking opportunity for Peregrine’s GM was also secured at a trade event.