Sefiani + Kite grow “sharing economy” expertise

Sefiani Communications Group (incorporating corporate communications firm Sefiani and consumer and challenger brand agency Kite Communications) has solidified its expertise in the “sharing economy” sector, with industry-recognised work and a fresh disruptor brand added to the Group’s fintech portfolio.

Kite has been appointed the communications agency of InvoiceX, a marketplace lender which connects ambitiously growing Australian SMEs with sophisticated investors to convert their high-quality receivables into growth capital.

The client win follows the Group’s award-winning launch of RateSetter and the “peer-to-peer” lending category in Australia. Jointly developed by Sefiani and Kite, the campaign has been recognised in both international and Australian industry awards.

Joining the digital ranks is global design and engineering group Arup. A long-time Sefiani client, Arup recently announced in the Australian Financial Review it is bringing “digital studios” to Australia to help clients adapt to technological changes revolutionising infrastructure development, as the sharing economy reshapes cities.

Group Managing Director Robyn Sefiani said: “We are excited to be working with fintech disruptors and challenger brands and welcome InvoiceX to our client portfolio. It also gives our team a buzz to help innovative global clients like ARUP tell their story.”